Tuesday, April 1, 2008

Creative Labs - A Complete Public Relations Disaster

From Slashdot:

"Since the release of Windows Vista, Creative has promised their Sound Cards as being 'Vista Ready'. Unfortunately, as many unlucky customers did discover, this is not true. What the users actually found were buggy, feature crippled drivers. Creative insisted that features such as Decoding of Dolby® Digital and DTS(TM) signals and DVD-Audio which worked fine in WinXP, would not work on windows Vista. With Creative releasing less than one new driver a year, things seemed bleak. Fortunately, a talented user, Daniel_K, was recently able to 'fix' many of the drivers, enabling the incompatible features and also fixing many bugs. Just today Creative has decided to put a stop to this. They removed all links to his modified drivers, and banned several users who were posting links to the now banned drivers."

• Michael Tan from CNET Asia also provides a good list of what went wrong in this massive PR disaster for Creative Labs.

• Some forum members are suggesting filing a class action lawsuit against Creative for blatant false advertising.

• Creative's management are indicating that they will allow the modder to continue his work as long as it does not infringe Creative's intellectual property.

• Many people are saying that they will boycott Creative products. A website called BoycottCreative.com has been set up and so far 2133 people have signed an internet petition.

• As of now we are still awaiting an official statement from Creative Labs about this brouhaha. It is expected that Mr. O'Shaughnessy's head will roll by the end of the week, as well as members of Creative's PR division.

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